Valimail

Valimail is the global leader in zero-trust email solutions, inventing hosted DMARC in 2015 and introducing DMARC as a Service in 2021. With a brand that felt a little boring and one-note, we sought to update their visual identity to better reflect the cutting-edge nature of their technology and solutions.

The new visual identity is simple but never dull, combining punchy photography and clean diagrams with bold type treatments and negative space for a unique, modern visual voice that matches the innovative character of the company and its services. Brand guidelines, presentations, documents, infographics, and more were all created in support of the new direction.

A secondary visual identity was also created for Valimail’s LinkedIn Live video series, with a grittier, lo-fi feel that matches the vibe of the custom music theme we created. Assets in this styling include countdown, intro, Q&A, poll, and outro videos. Tune in to their next LI Live to see the full suite!