Redacted
[redacted] is an elite cybersecurity service provider that uniquely addresses the most important cybersecurity problem: people. With the introduction of a brand refresh, [redacted] needed further guidance in developing this new visual language and how its brand elements weave together.
We evolved and honed a visual identity that has a minimal color palette, relying on the interplay of light and dark elements to create visual interest, with small pops of yellow for emphasis. Shapes and complex illustrations add variety and meaning to both visual and written narratives. With the creation of a variety of templates, libraries, and documents, [redacted] now has a well-established collection of assets that fully and cohesively express their brand.