Crawford Group

Crawford Group was founded in Silicon Valley, where their people-centric approach with customers, talent, and employees grew their company from a single individual into a team of many that now serves Fortune 100 companies globally. Looking to refresh their brand while keeping their original colors and fonts, we sought to build a new visual identity on the foundations of their core values, showcasing personality, expressiveness, and fun.

The new visual identity is vibrant and friendly. The result is a language of shapes, photos, and icons that amplify an original visual voice and position the brand for a modern audience. A balance between character and sophistication is struck through a nuanced approach to their bold colors, creating visuals that are unique and eye catching. From brand guidelines and custom photography to webpage prototypes and presentation/document templates, the Crawford Group brand library is well-established and ready for continued asset creation.